Vice President Sales- General Trade

Vice President Sales- General Trade

Company Website 
Company Name: Therighttalent
Industry: Recruitment / HR Services
Job Location: Colombo
City: Colombo
Postal Code: 00100
Region: Western Province
Gender: Not Specified
Company Office Local Address: Colombo, Sri Lanka
Contact Info: Not Provided
Email Address: Not Provided
Country: Sri Lanka
Job Type: Full-time
Currency: LKR
Job Average Salary Rate: LKR 600,000 – LKR 1,500,000 monthly (example range)
Estimated range based on market data. Actual salary may vary. This salary range is an estimation made by Job Polia.

About Therighttalent

Therighttalent operates as a recruitment partner focused on identifying high-performing professionals for major industries across Sri Lanka. The company supports employers through strategic hiring solutions and helps candidates find roles that suit their skills and ambitions.

Job Summary

The Vice President Sales–General Trade leads national GT strategy, drives performance across regions, and strengthens distribution and revenue growth. The role requires strong leadership, commercial insight, and a deep understanding of FMCG markets and GT operations to ensure effective execution and sustained business expansion.

Responsibilities

• Develop and execute a robust General Trade strategy aligned with overall business goals.
• Lead, mentor, and inspire national and regional sales teams to deliver exceptional performance.
• Drive distribution expansion, channel penetration, and numeric/weighted distribution targets.
• Build strong partnerships with distributors, wholesalers, and trade partners.
• Manage P&L for the GT channel; deliver sustainable volume, value, and profit growth.
• Lead demand planning, forecasting, and GT-specific trade marketing initiatives.
• Strengthen RTM models and implement best-in-class sales processes and KPIs.
• Monitor market dynamics, competitor activity, channel trends, and consumer insights to inform decision-making.
• Oversee execution excellence across all regions, ensuring strong in-market activation.
• Collaborate with cross-functional teams (Marketing, Supply Chain, Finance) to support strategic initiatives.

Qualifications

• 15+ years of progressive experience in FMCG sales, with at least 5 years in a senior leadership role.
• Proven success in managing large GT operations at a national or multi-regional level.
• Deep understanding of GT distribution networks, sales systems, and RTM strategy.
• Strong commercial acumen with P&L management experience.
• Excellent leadership, stakeholder management, and communication skills.
• Ability to thrive in a fast-paced, growth-driven environment.

Disclaimer

This job listing is aggregated from publicly available sources. We are not the employer. Please apply only via the official careers page. Please apply to Vice President Sales- General Trade – Colombo only through the official careers website given apply link.

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