Senior Paid Media Specialist

Senior Paid Media Specialist

• Company Website Link 

• Company Name: Metana

• Industry: EdTech / Technology

• Job Location: Colombo (Remote Role)

• City: Colombo

• Postal Code: 00100

• Region: Western Province

• Gender: No Preference

• Company Office Local Address: Colombo, Sri Lanka

• Contact Info: Via official careers form

• Email Address: Not provided

• Country: Sri Lanka

• Job Type: Full-Time (Remote)

• Currency: USD

• Job Average Salary Rate: $100,000 – $200,000 per year
  Estimated range based on market data. Actual salary may vary. This salary range is an estimation made by Job Polia.

About Metana

Metana operates as a fast-growing global EdTech company focused on empowering professionals to advance into tech and Web3 careers. The organization integrates innovative learning methods with industry-relevant programs, delivering career-ready education supported by technology-driven insight. Metana continues to expand its digital presence with high-impact solutions.

Job Summary

The Senior Paid Media Specialist leads paid acquisition efforts across major advertising platforms while optimizing funnels and driving measurable ROI. This role delivers performance-focused strategies, manages large budgets, and uses data to execute campaigns that support Metana’s rapid growth. The position demands strong analytical ability, platform expertise, and cross-functional collaboration.

Responsibilities

• Own and execute full-funnel paid campaigns across Google Ads, Meta, TikTok, LinkedIn, and emerging platforms.
• Conduct in-depth keyword, audience, and competitor research to refine targeting and maximize performance.
• Manage PPC campaigns end-to-end from setup and bidding strategies to optimization and reporting.
• Monitor and analyze campaign data using Google Analytics, Tag Manager, and platform dashboards to uncover actionable insights.
• Optimize landing pages and conversion funnels through A/B testing and CRO (Conversion Rate Optimization) best practices.
• Plan and manage media budgets and buying, ensuring every dollar drives measurable returns.
• Collaborate with creative and content teams to develop high-performing ad copy, visuals, and messaging.
• Stay ahead of digital trends, platform updates, and algorithm changes to keep our campaigns cutting-edge.
• Present data-driven reports and insights to stakeholders, clearly communicating what’s working, what’s not, and what’s next.
• Ensure ad policy compliance and implement accurate conversion tracking through tools like Google Ads pixels, DoubleClick, and GA4.

Qualifications

• 5+ years of experience managing paid campaigns across Google, Meta, TikTok, and other digital channels.
• Proven track record of scaling six-figure ad budgets with strong ROI.
• Deep understanding of performance marketing principles, audience segmentation, and bidding optimization.
• Hands-on experience with Google Analytics, Google Tag Manager, and tracking integrations.
• Strong command of PPC strategy, media buying, and conversion optimization.
• Skilled in turning complex data into clear, actionable growth decisions.
• Excellent communication and collaboration skills able to work cross-functionally with creative, product, and technical teams.
• Bonus: Experience working in EdTech and implementing AI-driven SEO or performance strategies that delivered measurable ROI.

Disclaimer

This job listing is aggregated from publicly available sources. We are not the employer. Please apply only via the official careers page. Please apply to Senior Paid Media Specialist in Colombo only through the official careers website given apply link.

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